My story

My story

I grew up thinking that I would change the world


I was the girl with big dreams. I dreamed about making a real difference in the world. After university, I became a TV news reporter and travelled around the world working for a major news organisation and got to witness history in the making – I followed US Presidents, and UK Prime Ministers around the world, I interviewed Hollywood film stars, and I reported on earthquakes, tsunamis, and conflicts. 

I know what it’s like to want to create an impact on the world, and still be there for your family. When my son was born, I knew that this was my chance to make a difference in the world and I didn’t want to settle for a career that no longer rewarded or fulfilled me.

He was the inspiration to leave my successful career in TV news, to start my own coaching business.

He was the motivation to go after my dreams and build a business – even when I was scared about quitting my job.

My fears almost got the better of me…

  • Could I really do this?
  • Am I good enough?
  • Where would I get clients from?
  • Yes, I had a masters in coaching and various diplomas but what gave me the right to do this?
  • Would I ever earn as much as I did before or would we have to sacrifice our lifestyle as a family?

It was just a case of taking the leap and just BLOODY DOING IT!

Building a business can be totally overwhelming to start with. You have to find a way to produce the same level of income, stand out in a sea of sameness, and build a brand that you love and your clients love. 

Which is why I adore doing what I do… I get to help clients get the confidence and belief in their business, and to seriously transform lives. I get such joy from making impact on the world and changing lives from my laptop.

When I first started out I was definitely winging it… trying to replicate a few strategies that I had seen working, and freebie webinars, but nothing was really working!!! I was overwhelmed and frustrated, after what felt like months, I plucked up the courage to hire a success coach. I was petrified spending what little was left of my savings – and my husband’s money on a coach. I knew that I couldn’t afford to fail, but I was petrified that it wouldn’t work and I would have to go back to my 9-5 feeling like a failure and even more stuck.

She cut through my bullsh*t and she helped me sort out my confidence and gave me the belief in my business. Getting a coach helped me through the noise, boosted my client list, and gave me the financial freedom for my family that I longed for.

I’m coaching fabulous women just like you who are successful, but unsatisfied. Frustrated with the constant juggle to manage time and family, and do work that fulfils and rewards them. I know you WANT MORE, to DO MORE, and BE MORE.


Why Lucy?

We will rediscover the passion that somehow got lost along the way. I’m on a mission to help you create a business that works for you, and I’m on a mission to help you take charge of your own life, and create your dream life on your terms. 

I’ve put my heart and soul into coaching. I passionately believe that you can live the most amazing life. You can have fabulous adventures with your family, and give them the love and the time you want to give them without compromising on your career.

I’ve trained with amazing women from around the world to be the very best coach that I can be, and I’m passionate about learning and developing myself so that you can be the best person that you can be.

I’ve felt stuck, trapped, and I know what it’s like to feel like you couldn’t possibly do anything. I’ve also learned the most amazing techniques to push past your fears and propel you forward (no matter how you feel!).

I know what it’s like to juggle, and wish you could clone yourself, but when you are passionate about what you do, everything flows. You will be able to work when you like, work where you want, and holiday when you like! I’m your new business best friend that holds your hand when you need it, and supports you in making that leap, and encourages you to go for it!

I have a Masters in Life and Business Coaching, and various diplomas from different coaching bodies, and certificates in Emotional Freedom Technique (EFT), DISC Personality Profiling, and am trained in the psychological system, the Human Given Technique, and I have a Masters in international journalism, and a BA Honours Communications. But that doesn’t really matter, it’s how we connect. How I will empathise and understand your journey. 

Let's talk!

Book your complimentary 30 minute session with Lucy to start creating a life and business you love

Book your free discovery call